Release the Identity Patterns Driving Weight-Loss Self-Sabotage
Moving beyond the "willpower trap" by addressing the root cause:
The Subconscious Identity.
Now enrolling participants for the 2026 Clinical Case Study for Weight Loss Struggles
Release the Identity Patterns Driving Weight-Loss Self-Sabotage.
Moving beyond the "willpower trap" by addressing the root cause: The Subconscious Identity.
Now enrolling participants for the 2026 Clinical Case Study for Weight loss Struggles.
You know how to lose weight… .
but something keeps pulling you back into the same patterns
This isn’t about willpower.
It’s not about discipline.
And it’s definitely not about “trying harder.
IT IS ROOTED IN YOUR SUBCONSCIOUS IDENTITY—
THE INTERNAL OPERATING SYSTEM THAT RUNS YOUR HABITS, CRAVINGS, AND SELF-IMAGE.
Common Identity-Based Sabotage Patterns:
The "Monday-to-Friday" Loop: Starting strong on Monday and "collapsing" by the weekend.
Emotional Eating: A subconscious drive to self-soothe when stress or loneliness hits.
Identity-Based Perfectionism: The "all-or-nothing" thinking that makes you quit after one mistake.
The Visibility Wound: A subconscious fear of being "seen" that triggers you to shrink back or stay "big."
Protective Procrastination: Avoiding workouts or meal prep to keep your current identity safe.
Negative Self-Narrative: The internal voice telling you "I’ll always be fat" or "I can't stick to anything."
These patterns don’t mean you’re broken.
They mean your subconscious is running old programming that no longer fits who you are becoming.
Please Note: I am not currently accepting new general hypnotherapy clients.
My practice has transitioned exclusively to my 2026 Clinical Case Study focusing on the Subconscious Identity Repatterning Method™ (SIRM™) for weight loss struggles.
To learn more about the study and how to apply, click the link below.
Real and lasting weight loss begins when you shift your identity, not when you start another diet.
Because when the subconscious version of you believes:
"Losing weight is unsafe"
"Being seen is dangerous"
"Food is my only shield"
"Transformation is overwhelming"
…it will sabotage every attempt you make
~ even the ones you truly want ~
Transformation happens when we shift the identity your mind believes is safe and normal.
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Hi I'm Erika...
Certified Clinical Hypnotherapist & Weight Loss Specialist
And I’m a woman who released 83 pounds in 6 months..
not through restriction, obsession,
or another Monday restart…
but by finally healing the root of why I was holding onto the weight.
My Story: From Hiding in My Body to Finally Being Seen:
For years, I knew how to lose weight “on paper.”
I’d start diets, join programs, count calories, try harder…
and still feel like I was losing the battle with myself.
I thought I needed:
🔥 Why You Haven’t Changed Yet
(And Why It’s Not Your Fault)
You’re not lazy.
You’re not undisciplined.
You’re not making excuses.
You’re stuck in a survival pattern your subconscious thinks is helping you.
You want to lose weight.
You plan.
You promise yourself.
But...
Somehow you end up
avoiding,
procrastinating,
overeating,
or giving up
even when you’re desperate for change.
And you hear yourself say:
“I’ll start again next week.”
“I just need to get motivated.”
“Why do I ruin it every time I make progress?”
Sound familiar?
The Truth About Weight-Loss Self-Sabotage
Emotional eating, bingeing, and inconsistency aren’t flaws.
They’re patterns deeply rooted in your subconscious identity.
Your subconscious isn’t trying to hurt you.
It’s trying to protect you from what it believes is:
too hard
too unfamiliar
too unsafe
or “not you”
That includes things like:
Being seen with confidence
Taking up space
Believing you deserve success
Setting boundaries
Trusting yourself
Feeling proud of your body
Letting go of food as emotional comfort
Your subconscious keeps you “safe
even if that safety looks like staying stuck, playing small, constantly overwhelmed, or burnt out.
Please Note: I am not currently accepting new general hypnotherapy clients.
My practice has transitioned exclusively to my 2026 Clinical Case Study focusing on the Subconscious Identity Repatterning Method™ (SIRM™) for weight loss struggles.
To learn more about the study and how to apply, click the link below.
1.
Let’s Talk About What’s Holding You Back
2.
Access the Power of Your Subconscious Mind
3.
Step Into Your Confident, Authentic Self
💫 Ready to Break the Cycle?
My practice has transitioned exclusively to my 2026 Clinical Case Study focusing on the Subconscious Identity Repatterning Method™ (SIRM™) for weight loss struggles.
To learn more about the study and how to apply, click the link below.
Imagine This...
You wake up actually feeling light, clear, and in control of your day
not already defeated by it.
You trust yourself around food.
You start healthy habits and keep them.
You no longer spiral after a slip-up or binge.
You make choices that support your goals without overthinking.
You eat without guilt, shame, or
“making up for it later.”
You stop shrinking yourself or apologizing for wanting more.
You no longer feel like you’re “starting over” every Monday.
Instead, you move through life as the woman who follows through
and actually believes she deserves to succeed.
And when stress, cravings, or old triggers show up?
You don’t crumble.
You handle them with calm, grounded confidence
because that’s simply who you’ve become.
💡 Here’s the truth:
The version of you who can lose weight without fighting herself already exists.
She’s not a fantasy.
She’s just buried under old subconscious patterns your mind has been trying to protect you with.
When you shift that identity...
everything else starts to shift with it.
Please Note: I am not currently accepting new general hypnotherapy clients.
My practice has transitioned exclusively to my 2026 Clinical Case Study focusing on the Subconscious Identity Repatterning Method™ (SIRM™). To learn more about the study and how to apply, click the link below.
🧠 How It Works: Reprogramming the Root of Weight-Loss Self-Sabotage
Most people try to lose weight with willpower, restriction, or “getting motivated.”
But here’s the real truth:
95% of your eating habits, cravings, and daily actions are driven by your subconscious mind.
Your subconscious is wired to keep you aligned with your current identity...
not the version of you who is consistent, confident, and capable of weight loss.
💡 Step 1: Identify Your Subconscious Weight-Loss Patterns
We uncover the emotional rules your subconscious has been using to keep you “safe,” such as:
“Food is comfort — I can’t cope without it.”
“If I lose weight, I’ll be judged.”
“If I fail again, I’ll be embarrassed.”
“It’s selfish to put myself first.”
“I’m just not someone who can stick to things.”
These invisible beliefs control your cravings, emotional eating, motivation, and follow-through.
💡 Step 2: Shift Your Identity at the Subconscious Level
Using hypnotherapy for weight loss, we bypass surface thinking and speak directly to the part of your mind where:
habits
cravings
emotional triggers
motivation
and self-image are stored
This is where we reprogram the patterns that have kept you stuck in self-sabotage.
💡 Step 3: Align Your Actions with Your New Identity
Once your subconscious believes:
“I AM someone who follows through,”
“I AM someone who treats my body with care,”
“I AM someone who loses weight and keeps it off”
your actions naturally match that identity.
No more forcing motivation.
No more all-or-nothing cycles.
No more starting over..
Why It Works:
You’re not just changing habits.
You’re becoming the version of you who doesn’t have to fight for those habits anymore.
Tools & Resources
Coaching to success!
What clients are saying...
Your Next Step Starts Here:
You Don’t Have to Keep Fighting Yourself
Self-sabotage will tell you to :
“Start Monday,”
“Get more motivation,”
or “Figure it out on your own.”
But nothing changes until you change the identity driving the behavior.
The version of you who’s confident, consistent, and unstoppable is already within you ~
The version of you who is consistent, confident, and successful already exists.
She’s just buried under fear, old beliefs, and emotional patterns that were never yours to keep..
💡 Right now, you have a choice:
Keep repeating the cycle…
Or reprogram the beliefs and identity that have been keeping you stuck ~
so following through becomes who you are, not something you have to force.
Please Note: I am not currently accepting new general hypnotherapy clients.
My practice has transitioned exclusively to my 2026 Clinical Case Study focusing on the Subconscious Identity Repatterning Method™ (SIRM™) for Weight Loss Struggles.
To learn more about the study and how to apply, click the link below.
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